I just received this tweet from the Democratic party:
- Elect a Democrat to the White House.
- Elect Democrats to the Senate.
- Elect Democrats to the House.
- Elect Democrats statewide.
- Elect Democrats to state legislatures.
- Elect Democrats to local office.
- Elect Democrats everywhere.
Wow. I’m just so… so… underwhelmed. Compare this to just one of the GOP’s many tweets from the same day:
While Elizabeth Warren, Pete Buttigieg, and Bernie Sanders all parroted Russian talking points by calling the Soleimani strike an “assassination,” Speaker Pelosi said the strike was “disproportionate.”
And, while the Dems tweeted once, the GOP sent multiple messages. All far more motivating than the lone tweet from their rivals.
Who’s appealing to emotions? Who’s naming names? Who’s winning the Twitter Wars?
Republicans. Republicans. Republicans.
But here’s the crazy part: The Dems have far more ammunition. They just don’t use it.
Here’s how the Blues can finally turn the social media tide… and win in 2020.
Step 1: Stop Being Shy
The GOP tweets constantly. The Dems? Maybe every few days. If we’re lucky.
Which message do you think gets more traction: The one you hear over and over, day after day… or the one you hear once or twice per month.
Bingo! Unchallenged lies from the GOP get a lot more traction, because they’re repeated a lot more. And – yes – I said, “Lies.” Because many of the GOP’s messages are demonstrably false. But nobody’s out there challenging them. So, their “alternative facts” become the truth for uninformed voters.
The Dems have to get out and challenge the GOP narrative. And there’s plenty of ammo. Here are just a few points…
- Mueller’s team found 10 instances where Trump likely obstructed justice.
- Trump’s golf outings have alreadycost taxpayers about $120 million. According to Forbes magazine, Trump’s golf outings could cost taxpayers up to $340 million. That’s equal to his presidential salary… for 106 years!
- Trump and his allies had at least 140contacts with Russian officials – or with WikiLeaks – during the 2016 campaign and during the transition period.
Instead of pointing out these atrocities – and many others – the Dems tweet, “Vote for us. Elect us. Yeah!”
Is it any wonder the minority keeps winning?
Step 2: Start Working Together
If there’s one thing Democrats are good at, it’s tearing each other down.
We saw the start of it with the Republican primaries in 2016. But Trump’s opponents quickly fell in line when his nomination was certain.
Here’s what Ted Cruz said about Trump during the primaries: “We need a commander in chief, not a Twitterer-in-chief. … I don’t know anyone who would be comfortable with someone who behaves this way having his finger on the button. I mean, we’re liable to wake up one morning, and Donald, if he were president, would have nuked Denmark.”
Lindsey Graham said, “I think he’s a kook. I think he’s crazy. I think he’s unfit for office.”
Today, both these men are ardent Trump supporters. Because, when the GOP circles the wagons, they circle the wagons.
Compare that to the Bernie Sanders supporters who voted for Trump… because their man didn’t get the nomination.
Yes, the national party screwed up. But do we want to punish ourselves? Apparently – for some Dems – the answer was, “Yes.” Somehow, they thought a Trump presidency would be better than having Hillary in the White House.
How has that worked out, guys?
I’m not saying we should condone internal issues. But don’t lose sight of the big picture over them. Helping elect the antithesis of all your beliefs is not the way to correct an internal party problem.
Identify the problem, expose it, and work to correct it. But don’t help hand the presidency to your worst nightmare and think that will fix it.
Step 3: Get Active
I’ve said this before – and I’ll probably say it again. For crying out loud, Dems, start using the social media opportunities Obama pioneered.
For every post I see from the Dems, I’m bombarded by 10 or 20 from the GOP. And that doesn’t count the posts from Trump’s reelection team… and the many other GOP groups flooding the Twitterverse with posts.
It’s as if the GOP learned the lessons taught by the Obama campaigns… but the Dems didn’t. And all of America is worse off for it.
Right now, I’d have to say the Dems’ online team is massively overpaid. Because they’re not doing squat. They’re putting out one or two bland posts for every 50 or 60 emotional appeals the GOP’s team produces.
Dems, it’s time to tell your online team it’s time to put up… or get fired. They’re not doing you any favors. In fact, they don’t seem to be doing anythingfor you. If I didn’t know better – and I don’t – I’d think they were working for the opposition.
Let’s face it: The Dems are doomed. Unless they finally face reality. Which means calling out Trump’s abuses… supporting their most promising candidates… and working together.
2020 is winnable. But only if we finally face the opposition with a unified face. Otherwise, we can count on another 4 years of Trump.
“Trump Golf Count,” TrumpGolfCount.com. Jan 7, 2020.
Jones, C., “Trump’s Golf Trips Could Cost Taxpayers Over $340 Million,” Forbes. Jul 10, 2019.
Yourish, K. and Buchanan, L., “Mueller Report Shows Depth of Connections Between Trump Campaign and Russians,” The New York Times. Apr 19, 2019.